• serbian apparel
  • serbian apparel
  • serbian apparel



On the crossroads of eastern and western Europe, in the central part of the Balkan Peninsula, Serbia ensures short delivery times to any part of EU. The two main European Transport Corridors 7 (the Danube) and 10 (road and rail) pass through Serbia and meet in Belgrade. Belgrade Nikola Tesla Airport is a hub for key European air routes.

Owing to the free trade agreements and providing quick delivery with competitive transport costs, Serbia is an ideal place for setting up a manufacturing and distribution hub, which enables duty-free exports to the Russian Federation, Belarus, Kazakhstan, South East Europe, the EU and EFTA countries, the U.S. and Turkey. Increase your competitiveness by benefiting from a customs-free access to a billion person market.


The favorable free trade agreements combined with the unique geographical position make Serbia one of the most attractive countries in the region for trade and foreign investment.

Outside the Commonwealth of Independent States, Serbia is the only country that has a Free Trade Agreement with Russia.


Exports to the European Union market are free-of-customs according to the Stabilization and Association Agreement signed in 2008. For several food products (baby beef, sugar, and wine) export quantities are limited by annual quotas. The free trade of textile products to EU was instituted back in 2005.


Outside the Commonwealth of Independent States, Serbia is the only country with a Free Trade Agreement with Russian Federation. The Agreement stipulates that goods produced in Serbia, i.e. which have at least 51% value added in the country, are considered of Serbian origin and exported to Russian Federation customs free.

The list of products, excluded from the Free Trade Agreement, is revised annually. As of March 2012, the list of excluded products includes: poultry and edible waste, some sorts of cheese, sugar, sparkling wine, ethyl-alcohol, tobacco, cotton yarn and fabric ( HS 5205,5208,5209,5210,5211,5212 and 58) , some types of compressors, tractors, and new and used passenger cars. There is also a list of products originating from Russia which are excluded from this agreement.

With 19,5% share in Russian Federation’s import, Serbia is number one exporter of panty hose, tights, stockings & other hosiery, knitted or crocheted (HS 6115), leaving behind China, Belarus and Italy.


Industrial products exported from Serbia to EFTA member states (Switzerland, Norway, Iceland, and Liechtenstein) are exempted from paying customs duties, except for a very limited number of goods, including fish and other marine products.

This agreement entered into force in October 2010 for Serbia and since than Serbia’s export to Island for Knitted apparel or clothing accessories (H61) has increased by 278%, while export of Woven apparel or clothing accessories (HS 62) to Switzerland increased 42 times. Both of these products are among top five commodities exported from Serbia to EFTA countries.


The Central European Free Trade Agreement (CEFTA) is the trade agreement between the following countries in South East Europe: Albania, Bosnia and Herzegovina, FYR Macedonia, Moldova, Montenegro, Serbia, and the United Nations Interim Administration Mission (UNMIK) in Kosovo. The Agreement has been in effect as of July 2007, providing companies in Serbia with an opportunity to reach the 22 million people market free-of-customs.


Trade between Serbia and Turkey is regulated upon the model implemented in trade with the European Union. Industrial products originating in Serbia can be exported to Turkey without paying customs duties. Imports of industrial products into Serbia are generally customs-free, but for a large number of goods customs duties will be progressively abolished over a six-year period, ending in 2015.


Trade with the United States is pursued under the Generalized System of Preferences (GSP). U.S. trade benefits provide for preferential duty-free entry for app. 4,650, including most finished and semi-finished goods and selected agricultural and primary industrial products. The list of eligible goods is reviewed and adjusted twice per year with input from U.S. industries.


The Free Trade Agreement with Belarus envisages the mutual abolishment of customs and non-customs duties in trade between the two countries. There are only a few exceptions to the Agreement, including sugar, alcohol, and cigarettes, as well as used cars, buses, and tires.


Free Trade Agreement with Kazakhstan came into force on January 2011. The FTA states that the parties will not charge customs duties, fees and charges with equivalent effect for products originating in one party and intended for the market of the other party. Exceptions were made for the products listed in the annexes, which are an integral part of the agreements. The products listed in annexes are subject to customs duties, fees and charges with equivalent effect in accordance with the parties’ national legislations (at the rates specified by national customs tariffs).

sector information

Whatever the product - knitwear, luxury shirts, jeans or panty hoses - chances are, Serbian manufacturers can deliver it to you faster and better than the competition.

Serbian producers offer fast service, low minimal orders, 24-hour shipping to most European destinations and superb quality.

Find out for yourself why more than 25 investors from the textile and clothing sector decided Serbia was the right place to do business.


Textile and apparel production in Serbia have a long standing tradition and for many years have been one of the main export industries. This sector used to employ more than 250.000 workers and exported more than 5 billion dollars. Now days, around 1.800 active companies with more than 43.000 employees operate in the Serbian textile industry which includes garment, textile, leather and footwear production.

Strong tradition of manufacturing and exports combined with proven experience in maintaining customer relations and meeting customer requirements based on the international standards, contribute to a steady increase of the export volume in this sector. Export of the textile sector has reached in 2014 the value of 1.2 billion dollars, a rise of 8% compared to the export in 2013. The textile production and garment industry generated $ 853 million or 72% of this export, which represents 7% increment when compared to the same period in 2013.

The absolute dominant position of the textile and clothing industry is also evidenced by a remarkable growth of exports from $ 228 million in 2001 to more than $ 853 million in 2014, a growth rate over 374% in 13 years.

Textile sector plays an important role in Serbia’s economy due to the fact that there are 43,159 people employed in 1767 companies. More than 1300 companies can be classified as micro companies, employing less than 10 people. Over 400 companies are considered as small to medium size companies, employing between 10 and 250 workers. There are 35 large companies with 250 or more employees.


Strong tradition of textile manufacturing and exports in Serbia yielded business minded companies with highly skilled employees. Companies have proven experience in maintaining customer relations and meeting customer requirements based on the international standards.

Highly skilled labor force in textile industry is a result both of experience gained through many years of work, and of an educational system, that includes high-schools and university levels. Tailors, technicians and designers are educated in around 30 specialized high schools evenly spread throughout the country. Higher levels of education at specialized university departments offer post-graduate education in related fields.

The new labor regulations (Labor Law, in effect as of July 2014) are in favor of employer, support new employment and labor flexibility.


Textile and clothing manufacturing industry of Serbia has significant production capacity especially in the following programs: heavy and light garments for all ages, knitted garments, sportswear, jeans, children clothing and baby equipment, work clothes and uniforms, underwear, socks, home textiles, carpets.

Manufacturers of this sector are located throughout the whole Serbia, but following areas are known for big production volumes in specific sub-product ranges:

The town Ada is situated in North Serbia (Vojvodina Province) close to the Hungarian border. The garment producers are usually small and medium-size family owned businesses, focusing on knitwear production.

Arilje is a town in Western Serbia, in the Zlatibor District. About 100 companies operate in the apparel sector, particularly in the production of underwear, T-shirts and sweat suits.

In the central part of Serbia are situated the larger producers of light and ready-made clothing. These companies enable greater flexibility in operations and quick adaptation to current fashion trends.

Novi Pazar is a city and municipality located in Southwest Serbia, in the Raska District, on the border with Bosnia and Herzegovina and Montenegro. The economy of the region is dominated by apparel industry which is specialized in full package production of denim products and offers large capacity and service sewing.

In Southern Serbia, especially in Leskovac, Vranje, Pirot, there are a lot of manufactures of work clothing, pants and jackets, but also of cotton and synthetic yarns.

Exports of textile and clothing products

According the official statistical data from 2014, “articles of apparel and clothing accessories” * are ranked in the list of the most exported products in the overall Serbian exports on position five, with a value of over $676 million (€473.1 million). Furthermore, the trade balance of all these products was positive and has reached almost $300 million in the last year. This is a good evidence of the great potential for further development that is hidden in the Serbian clothing industry.

* According the Harmonized System Codes (HS Code), these articles include following products: HS 61 Articles of apparel, accessories, knit or crochet; HS 62 Articles of apparel, accessories, knit or crochet; HS 63 Other made textile articles, sets, worn clothing.

Highest export values are gained through export of following products:

Panty hose, tights, stockings & other hosiery, knitted or crocheted (HS 6115) - Exported value in 2014: $262 mil, trade balance: +204 mil dollars. Export of this product represent 1.85% of world exports and its ranking in world exports is 9 (out of 220 countries);

Men's suits, jackets, trousers & shorts (HS 6203) - Exported value in 2014: $61.5 mil; trade balance: +28 mil dollars; its ranking in world export is 57.

Jerseys, pullovers, cardigans, knitted or crocheted (HS 6110) - Exported value in 2014: $57 mil; trade balance: +21 mil dollars; its ranking in world export is 50.

Women's suits, jackets, dresses skirts &shorts (HS 6204) - Exported value in 2014: $41.7 mil; trade balance: +5.6 mil dollars; its ranking in world export is 63.

Brassieres, girdles, corsets, braces, suspenders &parts (HS 6212) - Exported value in 2014: $41.5 mil; trade balance: +24 mil dollars; its ranking in world export is 34.

Because of the insufficient production of raw materials, the Serbian textile and clothing industry is highly dependent from import of these products. Consequently the trade balance for almost all textile products from the HS 50 to HS 60 is negative. One exception is however given by carpets and other textile floor coverings (HS 57). The export growth in value of this group of products was 10% p.a. between 2010 and 2014. Only in 2014 the export value reached $31 million, and had a surplus in trade balance of almost $15 million. 44.7% of these products were exported to the Russian Federation.

Major export markets for textile products (socks/hosiery, yarns and other fabrics) are Italy, Russian Federation and Germany, which absorb 45% of the exported value.

For garment products, Italy and Germany are the biggest export markets (almost 20% of the exported value). The export in Italy increased by 24% in 2014 compared to the same period in 2013. Other key export markets for the textile and clothing industry are Bosnia and Herzegovina, Montenegro, France, Romania and other countries from the region.

Imports of textile and clothing products

Although there is certain capacity in production of yarns, fiber and fabrics in Serbia, it is not enough to meet the demands of the manufacturers and consumers. Such situation contributed to the fact that 72.5% of the overall imports of this sector ($ 1 billion in 2014), are generated by purchasing foreign textile products. These imports originated mostly from Italy (19.5%), Turkey (12.3%), China (8.3%) and Germany (7.7%).

The most imported products are:

Manmade filaments (HS 54) – Imported value in 2014: $ 105 mil; Country of origin: Italy (43.7%), Germany (12.6%), China (10.2%), Turkey (8.1%)

Knitted or crocheted fabric (HS 60) - Imported value in 2014: $ 82 mil; Country of origin: Turkey (55.8%), Italy (24.8%), China (7.1%), Germany (6.6%)

Impregnated, coated or laminated textile fabric (HS 59) - Imported value in 2014: $ 75 mil; Country of origin: Germany (25.2%), Turkey (23.7%), Italy (9.2%), China (8.6%)

Cotton (HS 52) - Imported value in 2014: $ 68 mil; Country of origin: Turkey (34.7%); Italy (15%), China (10.4%), India (7.2%)

Wadding, felt, nonwovens, yarns, twine, cordage (HS 56) - Imported value in 2014: $ 66 mil; Country of origin: Italy (46%), Germany (19.2%), Poland (6.4%), Turkey (6%)

The major import countries for garment products in 2014 were China (8.6%), Italy (3.9%), Turkey (3.6%), Bangladesh (3.5%). Other imports are distributed among higher number of importing countries with percentage under 1.3%.


Traditionally, Serbian companies provide quality CM and CMT (Cut-Make-Trim) services, mainly for well-known brands like Dolce & Gabbana, Patricia Pepe, Schiesser, Gucci, Hugo Boss, Valentino, Tommy Hilfiger and many more. This type of cooperation, that dates from Yugoslavian time is the simplest one – the manufacturer cuts and sews fabrics following the customer specifications. Because of the great cost-benefit ratio of Serbian manufacturers, given by reasonable subcontracting costs, CM/CMT continues in the present time and represents one of the most common forms of cooperation.

However, there is an increasingly growing interest by a great number of Serbian companies to extend their services toward OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing), which would include not only the purchasing of raw materials for the customers, but also the design of the collections for their target groups.

During the late 80s of the last century, when Serbian textile industry was on the rise, a considerable number of SMEs were established in the garment sector. Some of them started very soon with the launch of own brands, which proved to be a very good development strategy. Now days, the majority of Serbian marques are perceived as brands of good quality at competitive prices, and are exported not only to the regional markets, but show a strong presence in the international markets, as well. These producers are especially interested in finding new business partners for further sales promotion and joint ventures for increasing production capacities.


There are significant capacities in production of certain raw materials and other integral parts for textile production

- leather

- cotton fabrics, different types of yarns, fiber and fabrics

- integral parts of the textile products (labels, shoulder pads, other)

On the other hand, insufficient capacity in production of yarns, fiber and different types of fabrics is compensated with imports from China, India, Italy, Spain, Turkey, Slovenia. Due to the complexity and variety of materials and parts integrated into textile products, a number of products that belong under category of integral parts of textile products are also imported from Italy, China, Germany and Romania.


The attraction of export oriented FDI has been one of the main economic goals for Serbia and for that reason supported by various types of attractive incentives.

In terms of the number of investment projects and jobs created, the textile industry ranks quite high on the list of sector attractiveness. The largest foreign direct investments, when it comes to textile industry, were recorded in hosiery production, with the appearance of several multinational investors, particularly from Italy. Companies such as Benetton, Calzedonia, Golden Lady, Pompea, and many more are extensively using their production facilities as secondary manufacturing sites for production of high-quality apparel, proving that link between FDI and exports is emerging strongly.

Because of insufficient capacities in the production of yarns, fibers and different types of fabrics, the textile industry is highly dependent on imported materials, creating numerous opportunities

Competitively-priced labor, as well as the strong textile tradition in Serbia, ensures manufacturing of high-quality products at very affordable prices.

With more than 25 investment projects whose value exceeds more than 250 million euros, the textile industry ranks quite high on the list of sector attractiveness.

Serbia has comparably high social and labor standards. This partnership and the support from the government as well as our professional collaborations are key success factors.

Mr. Martin Nyland, former CEO at Falke Serbia d.o.o.

Despite the global economic crisis and problems with liquidity of the domestic economy, the company Pompea is still investing in Serbia. Pompea decided to invest in the Republic of Serbia and to strategically position itself in this part of Europe, using all the benefits the country offers to domestic and foreign investors. It was the right choice.

Claudio Berardi Deputy Managing Director, Modital d.o.o. part of Pompea Group


- High quality goods at competitive prices

- Short delivery time and reasonable transportation costs

- Flexible, reliable and quick delivery tailored to customer needs

- Long tradition in providing services to global industry leaders

- Flexibility in minimum order quantities

- Favorable trade agreements with EU, Russia, USA, CEFTA, EFTA, Turkey, Belarus and Kazakhstan, enabling efficient access to various markets

- One of the most price-competitive locations in Europe with a respectable tradition and skilled workforce

- Developed educational system that includes both secondary schools and university levels

- Highly export-oriented sector, with more than 1 billion euros of total export in 2014, out of which 70% was absorbed by EU market

- Available Brownfield and Greenfield locations




After years of designing in theater and industry Budislava Kekovic discovered – leather! New collections of shoes and bags were made. Unusual design, small series and simple lines are the main features of Budislava’s design. Shoes, bags and clothing are displayed in her store -No brothers No Sisters- in Belgrade Design District, unique place in the design map of Belgrade.


‘Sandra Lalovic’ is Serbian fashion brand, present for several years on the local market. It exudes minimalism and it is created for a modern, strong and self-confident woman. All collections are elegant, leisurely and sophisticated. Fashion designer Sandra Lalovic believes that women should feel comfortable in what they wear. She gives great importance to research of materials and research into the concept. She attended prestigious school of fashion design "Istituto Marangoni" in Milan. Currently she lives and works in Niš.



Tijana and Mila are organizers and creators of RE / 8 Design the Park, Week of Eco-Design and Recycling Art which held in Novi Sad since 2011.
There are two fashion lines, which are sold seasonally and are signed by Tijana and Mila Popovic. Haute Couture line "Tijana and Mila Popovic" are designed unique models of the highest quality natural materials, with a lot of manual work combined with unconventional details that models give a special touch of authenticity. Line "Cash for Trash" is a ready-to-wear line, which also supports environmental and ethical ideology, offering small series, the greater range of products and accessories and very good prices.

Sonja Marunic

SMLabel by Sonja Marunic is  a clothing brand which is made for contemporary women who are not afraid of being different  and noticed, women who are at the same time elegant and avantgarde, appreciating the creative process behind the product as much as a carefully made choice of textile, craftsmanship and uniqueness of each piece .


Belgrade Design District (Choomich) is a trendy fashion corner., founded by the group of designers, almost three years ago, with intention to make a place where a lot of them can be together, forming small Designer District. Recycling the old Shopping Mall in the heart of the city was the first step. The idea behind BDD is to mix design, fashion and art – and to promote innovative Serbian fashion designers. Designer stores are small and cozy, and the retail assistants are actually the fashion designers themselves. Currently, District is populated with more than 30 designers of all sort (clothing, shoes, bags, jewelry, home décor, interior design…) Welcome!


Vladimir is based in Belgrade, Serbia. He studied at Royal Academy of Fine Art and graduated in 2006. His collections are produced in Serbia.


Ten young designers, that graduated from Faculty of Aplied Arts, stand behind the brand, named >KLASA< These are: Ivana Lazarevic, Sanja Stepanovic, Ivana Stojanovic, Katarina Bogdanovic, Jelena Antanasijevic, Zorana Stojanovic, Teodora Zivkovic, Senka Kljakic, Monika Ratkovic and Sanja Manakoski. They are advocating for the improvement of aestetic values in the field of fashion design. Continually manufacturing fashion collections with mutual colaboration, with the aim of continuity and growth in a given field of work. Design that they offer is simplified and refined, adapted to the conventional market, with a certain copyrighted, personal intervetions. Initial point of their design is always the same for everyone of them, witch is later reshaped, as the procces of work grows, in different form, specific for each of them. Acromatic colours ever present in their design are offten invigorated with vibrant accents. Great attention is focused on the accessories.


Ana Ljubinković label is not using the references in fashion trends, but insisting on the individual perception and approach to the fashion. Ljubinković`s thoughtful and well–conceived play with a fashion “rules” is strongly evocative of its roots in visual arts. Sculptural shapes, bold colors and patterns, heavy embellishment and the perfect fit are accompanied with an interesting play with details, which has always been the distinctive feature of Ljubinković`s design. Beside the clothes, Ana Ljubinković’s label also includes shoes. Creating an original, as well as the nature and the Universe are designer`s constant inspiration. Ana’s designs invite the audience to grasp into her intimate world. Owing to her great love of animals Ana has never used the leather or the fur in her designs.
Ana Ljubinković boutique
Belgrade Design District / shop no 15
Čumićevo sokače bb / Belgrade / Serbia


SestreS= sisters Ivana and Jelena Stevancevic, fashion designers from Belgrade, Serbia. They have been present at contemporary fashion scene since 2000. In 2006 Stevančević sisters introduced SestreS brand. Their creative process is pretty much based on handwork and cannot be multiplied, os it's mostly unique pieces, often designed for one particular person. In 2009 they launched 'SestreS fir Every Day'line, a small series of clothe, yet handwork elements with some interventions.
Besides three collections, many participation on BG fashion weeks and design show, SestreS gained experinece in fashion industry, by working as fashion editors of male magazine, stylists in a design magazine. With the same enthusiasm they do stylings and costumes for CD covers, music videos and brand promotions, wedding dressed and dressed for seduction.


JSP is a creative duo of sisters Jelena and Svetlana Prokovic, who successfully work in various branches of fashion, styling and costume design for almost two decades. JSP combines classic tailoring which highlights ethics, sustainability and originality. It's available to European as well as global fashion supporters.


about us

Development Agency of Serbia (RAS), is proud to present to you a refreshed and improved Serbian Apparel page, which contains updated features and information about numerous Serbian garment producers, fashion labels, as well as Serbian designers' work. As styles are rapidly changing, Serbia offers a swift turn around, quick delivery, low minimum orders and competitive costs, to its customers worldwide.

For more information about Serbian manufacturers please search our DATABASE and contact us in case you need additional information at serbianapparel@ras.gov.rs.