• serbian apparel
  • serbian apparel
  • serbian apparel

COUNTRY
INFORMATION

temperature is continental, with a gradual transition between the four seasons of the year
Central European Time zone (GMT + 1)
Major Cities: Belgrade 1.6 milion Novi Sad 0.34 milion; Nis 0.26 milion
88,361km2
7,186.862 (excluding Kosovo-Metohija)¹
Serbian
RSD 113.13 ²
RSD 88.12 ³
€ 29,933 milion*
€ 4,133.7 *
-1.7% *
12.2% *
22.4% *

Exports (2012): 8.8 billion EUR

Imports (2012): 14.8 billion EUR

Main export products:

cereals and cereal products, electrical machines and appliances, non-ferrous metals, road vehicles, fruits and vegetables. These five fields account for 30.7% of overall exports.

Main import products:

oil and oil derivatives, natural gas, road vehicles, electrical machines and appliances, medical and pharmaceutical products. These fields together account for 29.8% of overall imports.

Major export partners (listed by value in exports) are:

Germany (€1.0 billion, 11.6% of total exports), Italy (€933.2 million, 10.6% of total exports), Bosnia and Herzegovina (€842.6 million, 9.5% of total exports), Romania (€727.6 million, 8.2% of total exports) and the Russian Federation (€675.8 million, 7.6% of total exports). On the import side, top five major partners are: the Russian Federation (€1.6 billion, 10.9% of total imports), Germany (€1.6 billion, 10.9% of total imports), Italy (€1.4 billion, 9.7% of total imports), China (€1.1 billion, 7.3% of total imports), Hungary (€728.2 million, 4.9% of total imports)

1 Statistical Office of the Republic of Serbia, Census of 2011 2 National Bank of Serbia 3 National Bank of Serbia * Ministry of Finance and Economy * Ministry of Finance and Economy * National Bank of Serbia * National Bank of Serbia * Ministry of Finance and Economy * Serbia Investment and Export Promotion Agency (SIEPA)
Owing to the free trade agreements with these countries, Serbia is an ideal place for setting up a manufacturing/ distribution hub to serve the markets of the Russian Federation, South East Europe, the EU and EFTA countries, the US, Belarus and Turkey.

TRADE
UNLIMITED

EU

Export limitations are only imposed on the exports of baby beef, sugar and wine in the form of annual export quotas. Imports from the EU are customs-free for most products, provided that progressive abolishment of import customs duties is applied for industrial and certain agricultural products by 2014.



BELARUS

There are only a few exceptions to the Agreement, including sugar, alcohol, cigarettes, as well as used cars, buses, and tires.

USA

Duty-free export regime applies to approximately 4,650 products, including most finished and semi-finished goods and selected agricultural and primary industrial products. The list of eligible goods is reviewed and adjusted twice per year with input from U.S. industries.



TURKEY

Companies in Serbia can export to Turkey without paying customs duties. Imports of industrial products from Turkey are generally customs-free, but for a large number of goods customs duties will be progressively abolished over a six-year period, ending in 2015. Customs duties remain in effect for agricultural products.

Russian Federation

The agreement stipulates that goods produced in Serbia, i.e. which have at least 51% value added in the country, are considered of Serbian origin and exported to Russia customs free. The list of products excluded from the Free Trade Agreement is revised annually. As of March 2012, the list of excluded products includes: poultry and edible waste, some sorts of cheese, sugar, sparkling wine, ethyl-alcohol, tobacco, cotton yarn and fabric, some types of compressors, tractors, and new and used passenger cars. There is also a list of products originating from Russia which are excluded from the agreement.

sector information

SECTOR
INFORMATION

Circle with easel illustration
Circle with coat hanger illustration
Circle with mannequin illustration
Circle with directors chair illustration
Whatever the product - knitwear, luxury shirts, jeans, or leather - chances are, Serbian manufacturers can deliver it to you faster and better than the competition.
Serbian apparel makers offer fast service, low minimal orders, 24-hour shipping to most European destinations and superb quality.
Find out for yourself why companies like Gucci, Hugo Boss, Benetton, Tommy Hilfiger, Zara, Mango and others decided Serbia was the right place to do business.


relevance of the garment sector

The garment industry plays an important role in Serbia’s economy due to the fact that there are 20,216 people employed in 1085 companies in the garment subsector.Close to 800 companies can be classified as micro companies, employing less than 10 people. More than 300 companies are considered as small to medium size companies, employing between 10 and 250 workers.

Strong tradition of textile manufacturing and exports in Serbia yielded business minded companies with highly skilled employees. Companies have proven experience in maintaining customer relations and meeting customer requirements based on the international standards.

This is evidenced by stable number of employees in the industry in the period 2010-2011, following the initial contraction in 2010, despite of global economic downturn (see Graph 1).

product range

The garment manufacturers are producing and exporting garments for men, women and children. They are offering the whole palette of t-shirts, under- and nightwear followed by light confection as jackets, blazers, trousers, dresses and skirts. Not to forget shirts and blouses and the quite important denim jeans production.

Following areas are known for big production volumes in following sub-product ranges:

The town Ada is situated in North Serbia (Voivodina Province) close to the Hungarian border. The garment producers are usually small and medium-size family owned businesses, focusing on knitwear.

Arilje is a town in Western Serbia, in the Zlatibor District. About 100 companies operate in the apparel sector, particularly underwear, T-shirts and sweat suits.

Novi Pazar is a city and municipality located in Southwest Serbia, in the Raska District, on the border with Bosnia and Herzegovina and Montenegro. The economy of the region is dominated by apparel industry. Textile industry in Novi Pazar is specialized in full package production of denim products and offers large capacity and service sewing.

production cycles and services

Production cycles offered include CM/CMT, OEM and ODM. 10% of the Serbian SMEs produce their own brand and are well established in the local market and exports. An additional 20% offer collections for the local market only and 70% produce CM/CMT and OEM.

subcontracting costs (eur/minute)


Source: Weis Consulting Assoc. GmbH from www.iwkoeln.de

trade regime

Regional free trade agreement (CEFTA) was ratified by Serbia in 2007, integrating the countries of the South East Europe, thus creating a possibility for companies to place their goods customs free to a market of close to 30 million people (current CEFTA members include the region of former Yugoslavia excluding Slovenia, Albania and Moldavia; Romania and Bulgaria left CEFTA upon joining EU since this is required by EU rules). Serbia has free trade agreements with Russia, Belarus, Kazakhstan and Turkey, as well as EFTA (Liechtenstein, Iceland, Norway, and Switzerland) and is a member of the Black Sea Economic Cooperation (BSEC).

exports of textile,
leather and garment products

According to the Chamber of Commerce and Industry of Serbia, the export of textile, garments, leather and footwear, reached 944 mil USD in 2012. While there was a downturn in 2009 and 2010, the export levels sharply increased back to 2008 level showing strength and flexibility of Serbian textile industry (see Graph 2).


Highest percentage of exports is gained through export of shoes (26%) followed by exports of integral parts used in the textile production made of textile (25%). Men and women coats represent significant export group with 15% for textile made and 5% for knitted products.
Garment exports take up 10% share in the total exports, while three product groups leather and fur; yarns, fiber and fabrics; and finished textile products and floor covers take up 6% each. Finally all other products add up to 3% of exports.

Major export markets, Italy and Germany, absorb around 50% and annual value of nearly half billion USD of exports in the last three years repeatedly (2010-2012). These figures show stable cooperation and clients’ satisfaction.

Other key export markets such as Slovenia, BiH, Montenegro, Russia, France and Austria total to another 30% share in the Serbian exports. (See Graph 3)

Significant growth can be noted in exports to Slovenian market with its 270% growth over three year period and Russian and Romanian markets with 120% growth.

exports of garments in 2012
leather and garment products

In 2012, $ 251.6 Million of garments and $ 411.2 Million of textile products were exported.

Export and Import (in mil USD);
Source: Chamber of Commerce and Industry of Serbia




Serbia also appears to be improving its comparative advantage relative to the EU market: in the past few years the RCA [revealed comparative advantage] has gradually increased, indicating that garment manufacturing firms are taking advantage to supply European markets.”

Top five export destinations for garments (HS Code 61 Jersey / HS Code 62 Woven) are:
  • Italy
  • Germany,
  • Romania,
  • Bosnia and Herzegovina
  • The Netherlands.
Export of the textile industry per country
January - December 2012 (Source: Chamber of Commerce and Industry of Serbia)

Top five exported products from Serbia are:
  • Panty hose, tights, stockings & other hosiery, knitted or crocheted
  • Men's suits, jackets, trousers etc & shorts
  • T-shirts, singlets and other vests, knitted or crocheted
  • Women's suits, jackets, dresses skirts etc. shorts
  • Women's slips, panties, pyjamas, bathrobes etc, knitted/crocheted

raw materials

There are significant capacities in production of certain raw materials and other integral parts for textile production
- leather
- cotton fabrics, different types of yarns, fiber and fabrics
- integral parts of the textile products (labels, shoulder pads, other)

On the other hand, insufficient capacity in production of yarns, fiber and different types of fabrics is compensated with imports from China, India, Italy, Spain, Turkey, Slovenia. Due to the complexity and variety of materials and parts integrated into textile products, a number of products that belong under category of integral parts of textile products are also imported from Italy, China, Germany and Romania.

imports

The most significant imports originate from Italy (28.3%, 311 mill USD), China (19.7%, 217 mill USD), Turkey (10.5, 116 mill USD) and some extent Germany (6.4%, 70 mill USD).
The leading import countries are mainly sources of
  • Shoes, clothes, integral parts of textile products, laces, ribbons and leather (Italy),
  • Clothes, shoes, bags, different kinds of fabrics, yarns and fiber (China),
  • Yarns, fibers and fabrics (Turkey) and
  • Yarns and fabrics (Germany)
Other imports are distributed among higher number of importing countries with a maximum percentage being 3.1%. Some leading import countries from this group are Romania, India, Slovenia, Belgium and Vietnam. (2012)

foreign direct investment (fdi)

In terms of the number of investment projects and jobs created, the textile industry ranks quite high on the list of sector attractiveness. Companies such as Benetton, Calzedonia, Golden Lady, Pompea, and many more are extensively using their production facilities as secondary manufacturing sites for production of high-quality apparel. Thus, they can react quickly to smaller orders with quick turnaround times. Competitively-priced labor, as well as the strong textile tradition in Serbia, ensures manufacturing of high-quality products at very affordable prices.

benefits that foreign partners get by cooperating
with serbian companies for garment production

Buyers and importers from Europe can expect following benefits by cooperating with Serbian garment producers:
  • Good conditions for the entire business / commission processing
  • Good quality standard with attractive costs
  • Long tradition in providing services to global leaders in the industry
  • Good geographic location and favorable economic situation
  • Short transportation time and reasonable transportation costs
  • Favorable trade agreements with EU, Russia, USA, CEFTA, Kazakhstan)
  • Short delivery times
  • Flexible, reliable and quick delivery tailored to customer needs
  • Flexibility in minimum order quantities

Company database
COMPANY DIRECTORY
product groups
kind of production

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designers

BUDISLAVA KEKOVIC


After years of designing in theater and industry Budislava Kekovic discovered – leather! New collections of shoes and bags were made. Unusual design, small series and simple lines are the main features of Budislava’s design. Shoes, bags and clothing are displayed in her store -No brothers No Sisters- in Belgrade Design District, unique place in the design map of Belgrade.


SANDRA LALOVIC


‘Sandra Lalovic’ is Serbian fashion brand, present for several years on the local market. It exudes minimalism and it is created for a modern, strong and self-confident woman. All collections are elegant, leisurely and sophisticated. Fashion designer Sandra Lalovic believes that women should feel comfortable in what they wear. She gives great importance to research of materials and research into the concept. She attended prestigious school of fashion design "Istituto Marangoni" in Milan. Currently she lives and works in Niš.

www.sandralalovic.com/
www.sandralalovic.blogspot.com

TIJANA AND MILA POPOVIC


Tijana and Mila are organizers and creators of RE / 8 Design the Park, Week of Eco-Design and Recycling Art which held in Novi Sad since 2011.
There are two fashion lines, which are sold seasonally and are signed by Tijana and Mila Popovic. Haute Couture line "Tijana and Mila Popovic" are designed unique models of the highest quality natural materials, with a lot of manual work combined with unconventional details that models give a special touch of authenticity. Line "Cash for Trash" is a ready-to-wear line, which also supports environmental and ethical ideology, offering small series, the greater range of products and accessories and very good prices.


Sonja Marunic


SMLabel by Sonja Marunic is  a clothing brand which is made for contemporary women who are not afraid of being different  and noticed, women who are at the same time elegant and avantgarde, appreciating the creative process behind the product as much as a carefully made choice of textile, craftsmanship and uniqueness of each piece .


BELGRADE DESIGN DISTRICT


Belgrade Design District (Choomich) is a trendy fashion corner., founded by the group of designers, almost three years ago, with intention to make a place where a lot of them can be together, forming small Designer District. Recycling the old Shopping Mall in the heart of the city was the first step. The idea behind BDD is to mix design, fashion and art – and to promote innovative Serbian fashion designers. Designer stores are small and cozy, and the retail assistants are actually the fashion designers themselves. Currently, District is populated with more than 30 designers of all sort (clothing, shoes, bags, jewelry, home décor, interior design…) Welcome!


VLADIMIR LAZAREVIC


Vladimir is based in Belgrade, Serbia. He studied at Royal Academy of Fine Art and graduated in 2006. His collections are produced in Serbia.


KLASA


Ten young designers, that graduated from Faculty of Aplied Arts, stand behind the brand, named >KLASA< These are: Ivana Lazarevic, Sanja Stepanovic, Ivana Stojanovic, Katarina Bogdanovic, Jelena Antanasijevic, Zorana Stojanovic, Teodora Zivkovic, Senka Kljakic, Monika Ratkovic and Sanja Manakoski. They are advocating for the improvement of aestetic values in the field of fashion design. Continually manufacturing fashion collections with mutual colaboration, with the aim of continuity and growth in a given field of work. Design that they offer is simplified and refined, adapted to the conventional market, with a certain copyrighted, personal intervetions. Initial point of their design is always the same for everyone of them, witch is later reshaped, as the procces of work grows, in different form, specific for each of them. Acromatic colours ever present in their design are offten invigorated with vibrant accents. Great attention is focused on the accessories.


ANA LJUBINKOVIC


Ana Ljubinković label is not using the references in fashion trends, but insisting on the individual perception and approach to the fashion. Ljubinković`s thoughtful and well–conceived play with a fashion “rules” is strongly evocative of its roots in visual arts. Sculptural shapes, bold colors and patterns, heavy embellishment and the perfect fit are accompanied with an interesting play with details, which has always been the distinctive feature of Ljubinković`s design. Beside the clothes, Ana Ljubinković’s label also includes shoes. Creating an original, as well as the nature and the Universe are designer`s constant inspiration. Ana’s designs invite the audience to grasp into her intimate world. Owing to her great love of animals Ana has never used the leather or the fur in her designs.
Ana Ljubinković boutique
Belgrade Design District / shop no 15
Čumićevo sokače bb / Belgrade / Serbia


SESTRES


SestreS= sisters Ivana and Jelena Stevancevic, fashion designers from Belgrade, Serbia. They have been present at contemporary fashion scene since 2000. In 2006 Stevančević sisters introduced SestreS brand. Their creative process is pretty much based on handwork and cannot be multiplied, os it's mostly unique pieces, often designed for one particular person. In 2009 they launched 'SestreS fir Every Day'line, a small series of clothe, yet handwork elements with some interventions.
Besides three collections, many participation on BG fashion weeks and design show, SestreS gained experinece in fashion industry, by working as fashion editors of male magazine, stylists in a design magazine. With the same enthusiasm they do stylings and costumes for CD covers, music videos and brand promotions, wedding dressed and dressed for seduction.


JSP


JSP is a creative duo of sisters Jelena and Svetlana Prokovic, who successfully work in various branches of fashion, styling and costume design for almost two decades. JSP combines classic tailoring which highlights ethics, sustainability and originality. It's available to European as well as global fashion supporters.



about us

Back in December 2003, members of the Serbian apparel industry, along with representatives of national and international institutions which support textile and apparel companies, got together for a brainstorming process and few months later created a Serbian Apparel website as a specialized platform for the sector. In order to enable the sector's beneficiaries to do business efficiently and exchange ideas, this group of creative people gathered all relevant sector information and presented a database of Serbian textile and apparel manufacturers.

Serbia Investment and Export Promotion Agency, as one of the creators of this website, is proud to present to you a refreshed and improved Serbian Apparel page, which contains updated features and information about numerous Serbian fashion labels, as well as Serbian designers' work. As styles are rapidly changing, Serbia offers a swift turn around, quick delivery, low minimum orders and competitive costs, to its clients/customers worldwide.

For more information about Serbian manufacturers please search our DATABASE and contact us in case you need additional information at serbianapparel@siepa.gov.rs.